From Cibernética Americana
Article type: TOCs, digest, and review.
Googled: The End of the World As We Know It  
Author en:Ken Auletta
Cover artist Milton Glaser
Country en:United States
Language English
Genre(s) en:Investigative Journalism
Publisher en:Penguin Books
Publication date November, 2009
Media type Print (Hardback)
Pages 384 pp (Hardback)
ISBN ISBN 978-1-59420-235-3 (USA hardback)
Preceded by The Streets Were Paved with Gold
I'm Feeling Lucky: The Confessions of Employee No. 59  
Author en:Douglas Edwards
Cover artist unknown
Country en:United States
Language English
Genre(s) en:Kiss and Tell
Publisher en:unknown
Publication date unknown, 2011
Media type Print (Hardback)
Pages unknown pp (Hardback)
ISBN ISBN unknown (USA hardback)
Preceded by unknown

en:Talk:Criticism_of_Google/Archive_3#Lack_of_Principle and other threads on that page express my POV on this topic, may fill in some § bodies below.

I'm Feeling Lucky

Early on this person says he's "not technical", so in that sense it would be like the Auletta book, except that Auletta is a reportage expert. In any case presents the thing from an alien mindset which is unfortunate but will see if I can stomach as much of it as I did with the other.

You are One of Us

Google Grows and Finds It's Voice

Where We Stand

Can This Really Be The End


Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta.

Part One

Messing with the Magic

Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book.

Part Two

Starting in a Garage

Buzz but Few Dollars (1999-2000)

Prepping the Google Rocket (2001-2002)

Innocence or Arrogance? (2002-2003)

Google goes Public (2004)

The New Evil Empire? (2004-2005)

Part Three

Chasing the Fox (2005-2006)

War on Multiple Fronts (2007)

Waking the Government Bear

Google Enters Adolescence (2007-2008)

Is "Old Media" Drowning? (2008)

Compete or Collaborate?

Happy Birthday (2008-2009)

Part Four


Where is the Wave Taking Old Media?

Where is the Wave Taking Google?

External links