Googled: Difference between revisions

Googled: The End of the World As We Know It
Author	en:Ken Auletta
Cover artist	Milton Glaser
Country	en:United States
Language	English
Genre(s)	en:Investigative Journalism
Publisher	en:Penguin Books
Publication date	November, 2009
Media type	Print (Hardback)
Pages	384 pp (Hardback)
ISBN	ISBN 978-1-59420-235-3 (USA hardback)
Preceded by	The Streets Were Paved with Gold

Revision as of 02:04, 2 April 2010

Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta. This article is a digest.

Part One

Messing with the Magic

Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical "geek" perception.

Part Two

Starting in a Garage

Buzz but Few Dollars (1999-2000)

Prepping the Google Rocket (2001-2002)

Innocence or Arrogance? (2002-2003)

Google goes Public (2004)

The New Evil Empire? (2004-2005)

Part Three

Chasing the Fox (2005-2006)

War on Multiple Fronts (2007)

Waking the Government Bear

Google Enters Adolescence (2007-2008)

Is "Old Media" Drowning? (2008)

Compete or Collaborate?

Happy Birthday (2008-2009)

Part Four

Googled

Where is the Wave Taking Old Media?

Where is the Wave Taking Google?

External links

NYT Sunday books § review from 2009-11-29.

@@ Line 28: / Line 28: @@
 === Messing with the Magic ===
-Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997.
+Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical "geek" perception.
 == Part Two ==