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{{Infobox Book | <!-- See Wikipedia:WikiProject_Novels or Wikipedia:WikiProject_Books --> | |||
| name = Googled: The End of the World As We Know It | |||
| title_orig = | |||
| translator = | |||
| image = [[Image:Auletta-Googled.jpg|200px]] | |||
| author = [[:en:Ken Auletta]] | |||
| cover_artist = Milton Glaser | |||
| country = [[:en:United States]] | |||
| language = [[:en:English language|English]] | |||
| series = | |||
| genre = [[:en:Investigative Journalism]] | |||
| publisher = [[:en:Penguin Books]] | |||
| release_date = November, 2009 | |||
| media_type = Print ([[:en:Hardcover|Hardback]]) | |||
| pages = 384 pp (Hardback) | |||
| isbn = ISBN 978-1-59420-235-3 (USA hardback) | |||
| dewey= | |||
| congress= | |||
| oclc= | |||
| preceded_by = The Streets Were Paved with Gold | |||
| followed_by = | |||
}} | |||
{{Infobox Book | <!-- See Wikipedia:WikiProject_Novels or Wikipedia:WikiProject_Books --> | {{Infobox Book | <!-- See Wikipedia:WikiProject_Novels or Wikipedia:WikiProject_Books --> | ||
| name = Googled: The End of the World As We Know It | | name = Googled: The End of the World As We Know It | ||
Revision as of 03:49, 1 November 2011
- Article type: A digest and review.
| Googled: The End of the World As We Know It | |
|---|---|
 | |
| Author | en:Ken Auletta |
| Cover artist | Milton Glaser |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Investigative Journalism |
| Publisher | en:Penguin Books |
| Publication date | November, 2009 |
| Media type | Print (Hardback) |
| Pages | 384 pp (Hardback) |
| ISBN | ISBN 978-1-59420-235-3 (USA hardback) |
| Preceded by | The Streets Were Paved with Gold |
| Googled: The End of the World As We Know It | |
|---|---|
| |
| Author | en:Ken Auletta |
| Cover artist | Milton Glaser |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Investigative Journalism |
| Publisher | en:Penguin Books |
| Publication date | November, 2009 |
| Media type | Print (Hardback) |
| Pages | 384 pp (Hardback) |
| ISBN | ISBN 978-1-59420-235-3 (USA hardback) |
| Preceded by | The Streets Were Paved with Gold |
Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta.
Part One
Messing with the Magic
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book.
Part Two
Starting in a Garage
Buzz but Few Dollars (1999-2000)
Prepping the Google Rocket (2001-2002)
Innocence or Arrogance? (2002-2003)
Google goes Public (2004)
The New Evil Empire? (2004-2005)
Part Three
Chasing the Fox (2005-2006)
War on Multiple Fronts (2007)
Waking the Government Bear
Google Enters Adolescence (2007-2008)
Is "Old Media" Drowning? (2008)
Compete or Collaborate?
Happy Birthday (2008-2009)
Part Four
Googled
Where is the Wave Taking Old Media?
Where is the Wave Taking Google?
External links
- NYT Sunday books § review from 2009-11-29.
