Googled: Difference between revisions

Googled: The End of the World As We Know It
Author	en:Ken Auletta
Cover artist	Milton Glaser
Country	en:United States
Language	English
Genre(s)	en:Investigative Journalism
Publisher	en:Penguin Books
Publication date	November, 2009
Media type	Print (Hardback)
Pages	384 pp (Hardback)
ISBN	ISBN 978-1-59420-235-3 (USA hardback)
Preceded by	The Streets Were Paved with Gold

Revision as of 01:54, 2 April 2010

Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta. This article is a digest.

Part One

Messing with the Magic

Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.

Part Two

Starting in a Garage

Buzz but Few Dollars (1999-2000)

Prepping the Google Rocket (2001-2002)

Innocence or Arrogance? (2002-2003)

Google goes Public (2004)

The New Evil Empire? (2004-2005)

Part Three

Chasing the Fox (2005-2006)

War on Multiple Fronts (2007)

Waking the Government Bear

Google Enters Adolescence (2007-2008)

Is "Old Media" Drowning? (2008)

Compete or Collaborate?

Happy Birthday (2008-2009)

Part Four

Googled

Where is the Wave Taking Old Media?

Where is the Wave Taking Google?

External links

NYT Sunday books § review from 2009-11-29.

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-'''''Googled''''', published by [[:en:Penguin Press]] in 2009, subtitled ''The End of the World as We Know It'' is non-fiction book by Ken Auletta. This article is a digest. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.
+'''''Googled''''', published by [[:en:Penguin Press]] in 2009, subtitled ''The End of the World as We Know It'' is non-fiction book by Ken Auletta. This article is a digest.
@@ Line 28: / Line 28: @@
 === Messing with the Magic ===
-Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising.
+Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.
 == Part Two ==