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=== Messing with the Magic ===
=== Messing with the Magic ===


Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997.


== Part Two ==
== Part Two ==

Revision as of 01:54, 2 April 2010

Googled: The End of the World As We Know It  
Auletta-Googled.jpg
Author en:Ken Auletta
Cover artist Milton Glaser
Country en:United States
Language English
Genre(s) en:Investigative Journalism
Publisher en:Penguin Books
Publication date November, 2009
Media type Print (Hardback)
Pages 384 pp (Hardback)
ISBN ISBN 978-1-59420-235-3 (USA hardback)
Preceded by The Streets Were Paved with Gold

Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta. This article is a digest.


Part One

Messing with the Magic

Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997.

Part Two

Starting in a Garage

Buzz but Few Dollars (1999-2000)

Prepping the Google Rocket (2001-2002)

Innocence or Arrogance? (2002-2003)

Google goes Public (2004)

The New Evil Empire? (2004-2005)

Part Three

Chasing the Fox (2005-2006)

War on Multiple Fronts (2007)

Waking the Government Bear

Google Enters Adolescence (2007-2008)

Is "Old Media" Drowning? (2008)

Compete or Collaborate?

Happy Birthday (2008-2009)

Part Four

Googled

Where is the Wave Taking Old Media?

Where is the Wave Taking Google?

External links