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'''''Googled''''', published by [[:en:Penguin Press]] in 2009, subtitled ''The End of the World as We Know It'' is non-fiction book by Ken Auletta. | '''''Googled''''', published by [[:en:Penguin Press]] in 2009, subtitled ''The End of the World as We Know It'' is non-fiction book by Ken Auletta. | ||
== Googled == | |||
== Part One == | === Part One === | ||
=== Messing with the Magic === | ==== Messing with the Magic ==== | ||
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book. | Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book. | ||
== Part Two == | === Part Two === | ||
=== Starting in a Garage === | ==== Starting in a Garage ==== | ||
=== Buzz but Few Dollars (1999-2000) === | ==== Buzz but Few Dollars (1999-2000) ==== | ||
=== Prepping the Google Rocket (2001-2002) === | ==== Prepping the Google Rocket (2001-2002) ==== | ||
=== Innocence or Arrogance? (2002-2003) === | ==== Innocence or Arrogance? (2002-2003) ==== | ||
=== Google goes Public (2004) === | ==== Google goes Public (2004) ==== | ||
=== The New Evil Empire? (2004-2005) === | ==== The New Evil Empire? (2004-2005) ==== | ||
== Part Three == | === Part Three === | ||
=== Chasing the Fox (2005-2006) === | ==== Chasing the Fox (2005-2006) ==== | ||
=== War on Multiple Fronts (2007) === | ==== War on Multiple Fronts (2007) ==== | ||
=== Waking the Government Bear === | ==== Waking the Government Bear ==== | ||
=== Google Enters Adolescence (2007-2008) === | ==== Google Enters Adolescence (2007-2008) ==== | ||
=== Is "Old Media" Drowning? (2008) === | ==== Is "Old Media" Drowning? (2008) ==== | ||
=== Compete or Collaborate? === | ==== Compete or Collaborate? ==== | ||
=== Happy Birthday (2008-2009) === | ==== Happy Birthday (2008-2009) ==== | ||
== Part Four == | === Part Four === | ||
=== Googled === | ==== Googled ==== | ||
=== Where is the Wave Taking Old Media? === | ==== Where is the Wave Taking Old Media? ==== | ||
=== Where is the Wave Taking Google? === | ==== Where is the Wave Taking Google? ==== | ||
==External links== | ==External links== | ||
*[http://www.nytimes.com/2009/11/29/books/review/Baker-t.html NYT Sunday books] § review from 2009-11-29. | *[http://www.nytimes.com/2009/11/29/books/review/Baker-t.html NYT Sunday books] § review from 2009-11-29. | ||
Revision as of 04:00, 1 November 2011
- Article type: A digest and review.
| Googled: The End of the World As We Know It | |
|---|---|
 | |
| Author | en:Ken Auletta |
| Cover artist | Milton Glaser |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Investigative Journalism |
| Publisher | en:Penguin Books |
| Publication date | November, 2009 |
| Media type | Print (Hardback) |
| Pages | 384 pp (Hardback) |
| ISBN | ISBN 978-1-59420-235-3 (USA hardback) |
| Preceded by | The Streets Were Paved with Gold |
| I'm Feeling Lucky: The Confessions of Employee No. 59 | |
|---|---|
 | |
| Author | en:Douglas Edwards |
| Cover artist | unknown |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Kiss and Tell |
| Publisher | en:unknown |
| Publication date | unknown, 2011 |
| Media type | Print (Hardback) |
| Pages | unknown pp (Hardback) |
| ISBN | ISBN unknown (USA hardback) |
| Preceded by | unknown |
Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta.
Googled
Part One
Messing with the Magic
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book.
Part Two
Starting in a Garage
Buzz but Few Dollars (1999-2000)
Prepping the Google Rocket (2001-2002)
Innocence or Arrogance? (2002-2003)
Google goes Public (2004)
The New Evil Empire? (2004-2005)
Part Three
Chasing the Fox (2005-2006)
War on Multiple Fronts (2007)
Waking the Government Bear
Google Enters Adolescence (2007-2008)
Is "Old Media" Drowning? (2008)
Compete or Collaborate?
Happy Birthday (2008-2009)
Part Four
Googled
Where is the Wave Taking Old Media?
Where is the Wave Taking Google?
External links
- NYT Sunday books § review from 2009-11-29.
