Googled
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| Googled: The End of the World As We Know It | |
|---|---|
 | |
| Author | en:Ken Auletta |
| Cover artist | Milton Glaser |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Investigative Journalism |
| Publisher | en:Penguin Books |
| Publication date | November, 2009 |
| Media type | Print (Hardback) |
| Pages | 384 pp (Hardback) |
| ISBN | ISBN 978-1-59420-235-3 (USA hardback) |
| Preceded by | The Streets Were Paved with Gold |
Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta. This article is a digest.
Part One
Messing with the Magic
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.
Part Two
Starting in a Garage
Buzz but Few Dollars (1999-2000)
Prepping the Google Rocket (2001-2002)
Innocence or Arrogance? (2002-2003)
Google goes Public (2004)
The New Evil Empire? (2004-2005)
Part Three
Chasing the Fox (2005-2006)
War on Multiple Fronts (2007)
Waking the Government Bear
Google Enters Adolescence (2007-2008)
Is "Old Media" Drowning? (2008)
Compete or Collaborate?
Happy Birthday (2008-2009)
Part Four
Googled
Where is the Wave Taking Old Media?
Where is the Wave Taking Google?
External links
- NYT Sunday books § review from 2009-11-29.
