Talk:Googled

Ken Auletta's Book

en:Googled is a good source of info for this subject, especially wrt to how the current capital formation assumed its present state. 72.228.177.92 (talk) 14:46, 12 March 2010 (UTC)

Will summarize it in this thread when I finish but refrain from editing the front matter of this article, since as my participation in the talk shows, I am biased. 72.228.177.92 (talk) 10:44, 30 March 2010 (UTC)

There is the NYT Sunday books § review from 2009-11-29. It would essentially seem to indicate that the thing is like the derivatives scam but in this case based on the selling of impressions that actually are ignored, which trump the earlier marketing pure fiction of impressions with an essentially similar one albeit presented in a completely different modality. The ignored text ads delivered to users verifiably doing something (i.e. looking for a certain content) replacing the more boldface fiction of early mass media. From the capital accumulated thusly, they seek to branch out in classical octopus fashion, sending tentacles everywhere looking for similar opportunities to "monetize" such situations without actually being a source of anything new, just as the litany of top accumulators of the same stripe before them, IBM, MS, and now them. But with an even greater en:financialization character covered over by a lot of bs. Of the prior "market leaders" only MS still derives its income primarily from product developement, IBM having to some extent joined the club deriving the bulk of its income in 2009 from services. 72.228.177.92 (talk) 09:57, 31 March 2010 (UTC)

Starting a list of notable page references:

• p. 70ff deal that established the three prinicipals
• p. 75 recounts the origin of Don't be evil
• pp 90-93 workout of adwords/adsense
• p 100 Terry Winograd and

72.228.177.92 (talk) 20:36, 1 April 2010 (UTC)