Googled
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| Googled: The End of the World As We Know It | |
|---|---|
 | |
| Author | en:Ken Auletta |
| Cover artist | Milton Glaser |
| Country | en:United States |
| Language | English |
| Genre(s) | en:Investigative Journalism |
| Publisher | en:Penguin Books |
| Publication date | November, 2009 |
| Media type | Print (Hardback) |
| Pages | 384 pp (Hardback) |
| ISBN | ISBN 978-1-59420-235-3 (USA hardback) |
| Preceded by | The Streets Were Paved with Gold |
Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta. This article is a digest. A general overview of the founding principals, the situation, their background, the situation c. 1998. Betrays Aulettas background and perspective distorting a number of things, and missing the extent to which Google always was the dominant SE.
Part One
Messing with the Magic
Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising.
Part Two
Starting in a Garage
Buzz but Few Dollars (1999-2000)
Prepping the Google Rocket (2001-2002)
Innocence or Arrogance? (2002-2003)
Google goes Public (2004)
The New Evil Empire? (2004-2005)
Part Three
Chasing the Fox (2005-2006)
War on Multiple Fronts (2007)
Waking the Government Bear
Google Enters Adolescence (2007-2008)
Is "Old Media" Drowning? (2008)
Compete or Collaborate?
Happy Birthday (2008-2009)
Part Four
Googled
Where is the Wave Taking Old Media?
Where is the Wave Taking Google?
External links
- NYT Sunday books § review from 2009-11-29.
