Googled

Article type: A digest and review.

Googled: The End of the World As We Know It
Author	en:Ken Auletta
Cover artist	Milton Glaser
Country	en:United States
Language	English
Genre(s)	en:Investigative Journalism
Publisher	en:Penguin Books
Publication date	November, 2009
Media type	Print (Hardback)
Pages	384 pp (Hardback)
ISBN	ISBN 978-1-59420-235-3 (USA hardback)
Preceded by	The Streets Were Paved with Gold

I'm Feeling Lucky: The Confessions of Employee No. 59
Author	en:Douglas Edwards
Cover artist	unknown
Country	en:United States
Language	English
Genre(s)	en:Kiss and Tell
Publisher	en:unknown
Publication date	unknown, 2011
Media type	Print (Hardback)
Pages	unknown pp (Hardback)
ISBN	ISBN unknown (USA hardback)
Preceded by	unknown

Googled, published by en:Penguin Press in 2009, subtitled The End of the World as We Know It is non-fiction book by Ken Auletta.

Googled

Part One

Messing with the Magic

Actually was "fucking with the magic". what the Comcast CEO had to say about the ideas Page and Brin had about advertising. A general overview of the founding principals, the situation, their background, the situation c. 1998. Sets tone of Aulettas background and perspective as a MSM literati, distorting a number of things, and missing the extent to which Google always was the dominant SE from c. 1997. Establishes "journalistic" perspective on the scientific and engineering mindset with which it confounds the master capitalist arc of persons and organizations which will be the real thing the book conveys and which he sees as alien and other, the typical perception of that which is "geek", more pointedly so as the percipient is an archetypal insider of the NY media establishment, whose fate at the hands of Google is the main theme of the book.

External links

• NYT Sunday books § review from 2009-11-29.